Artemi Studios

Building worlds, creating adventures, defining gaming.

Short description

Artemi Studios is a gaming startup focused on creating innovative video games, such as Artemi, which is currently in development. Artemi is a mobile game in which players conquer territories in the real world and compete through mini-games. It combines the real and the virtual environment, so players can also play from home. In-game business partners let users earn rewards by interacting with local businesses.

Industry

Gaming

Market

Global

Development stage

Pre-seed

Seed

Early

Growth

Expansion

Exit

Support needed in the coming period

Financial support to improve development and acquire new users

Problem / Identified market opportunity

Artemi solves two problems, one on the user side and one on the business side. Location-based games such as Pokémon GO are very popular because they motivate players to explore the real world. Their biggest drawback, however, is that players cannot play from home or while stationary, which frustrates users and reduces engagement and retention. These limitations not only reduce the time players spend in the game, they also affect their physical activity, contributing to a sedentary lifestyle. On the other side, businesses miss the chance to connect with these players, because traditional marketing channels fail to reach a mobile audience that is often on the move.

Artemi also targets a huge opportunity in the mobile games market. The mobile games market is 60% larger than the film and music industries combined, reaching a value of 172.1 billion dollars in 2023. Within this segment, location-based and hyper-casual games hold a significant share, with examples such as Pokémon GO, which has more than a billion users. In addition, the proximity marketing market, worth 62.2 billion dollars in 2022, is growing fast, with a projected annual growth rate of 22.4%. Artemi combines these two growing markets, targeting mobile players and local businesses, which opens up great opportunities for further development and engagement.

Solution

Artemi is a mobile game that combines elements of the real and the virtual world, letting players conquer territories in the real world and compete through a series of fun mini-games. This innovative game uses location-based technology to encourage players to explore their physical surroundings while they play, and at the same time keeps them engaged with content they can also play from home.

In Artemi, players compete to conquer real territories, and every captured part of the map brings points, resources and potential rewards. Besides conquering territories, players take part in mini-games that are simple and fun, but also require strategy and skill to achieve the best results. Mini-games are played at key points on the map, and every win brings the player closer to conquering a new territory or strengthening their position in the game.

The game offers a rich interface that combines avatar customisation, tracking of conquered territories and a social component that lets players connect, cooperate or compete with friends. One of the key elements of the game is flexibility: while many location-based games are limited to physical movement, Artemi lets players enjoy the game even when they are not on the move, giving them the option to play mini-games at home or from any other location.

Beyond entertainment, Artemi includes business elements through partnerships with local businesses. These partnerships let players receive real rewards by interacting with certain business locations, so the game becomes a bridge between the virtual world of the game and the real world of the player. For example, players can visit partner shops and restaurants to get extra points, special offers or unique in-game items. This business model not only adds a new dimension to the game, it also lets local businesses attract customers in a creative way.